This paper explains why developing competitive advantages through artificial intelligence has been considered impossible from the perspective of organizational theory and strategic management research. The paper then lays out a new argument from the perspective of computational organizational theory explaining one potential path through which these advantages may be achieved.  
 
The research for this paper was conducted by staff at The Computational Organizational Theory Lab. The paper was initially published in the prestigious Academy of Management Review, and topped the journal's "Most Read and Most Cited" list for 2024. The Academy of Management Review ranks first among peer-reviewed academic journals in the categories of organizational theory and business management.
 
Publisher Link: journals.aom.org/10.5465/
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