by Ayenda Kemp, Ph.D Karen Schnatterly , Ph.D The idea of using digital twins for applications is gaining serious traction (see Deloitte post ) . Digital twins create simulated replicas of physical system to run "what-if" scenarios . Digital twins have a growing number of operational applications, and have been used to create in silico replicas of manufacturing processes and supply chains. But what if we could build a digital twin not just of the company's operations , but of